Digital Fashion 101

New Phygital Arrivals

Handcrafted Jackets from Double A and Made-to-Order Pieces from Martina Spetlova

This Week's Phygital Drops

Fashion Takes the Virtual Stage with Roblox, Zepeto, and Adidas Originals

Fashion vs. Phygital Fashion

What Sets Them Apart?

Phygital Essentials Inspired by the Paris Olympic Games

Our Editor’s Choice

Virtual Try-On

Embrace Sustainable Shopping with AR Technology

Customization at AR

Experiment with Fashion Colors and Prints in Virtual Fitting

Introducing – Web Virtual Fitting

New Impressive Feature for Convenient and Confident Customer Choices

Celebrating the Launch of Seamm's Digital Product Passport 1.0

Details about a digital companion that accompanies every fashion item from its inception to its final lifecycle stage

Phygital Summer 2024 Style Guide

Fresh Off Seamm’s Runway

Phygital Fashion Showcase

Dominique Renée and Cunnington & Sanderson

Phygital Drops from Sustainable Fashion Brands

Capturing the Essence of 2024 Met Gala Vibes in the Digital Realm

Navigating the Roblox Metaverse with Style

Meet the YouTubers Who Are Redefining Gaming Fashion

Release Your Inner Designer

Customization just got real with Seamm’s Phygital Marketplace

How We Create Digital Twins

Behind the Scenes

How to Transfer Digital Twins to Minecraft and Roblox

Tutorial on how to wear your phygital garments and accessories in your favorite games

Phygital Fashion 101

A Guide for the Everyday Shopper

A Fusion of AR and Sustainable Fashion

Seamm and Anciela Reveal Phygital Capsule Collection at London Fashion Week

Seamm Joins Forces with #DAMUR

For a Trailblazing Event at AW24 Berlin Fashion Week

2024's Initial Web3 Releases

Exploring the Spectrum: From Luxury Brands to Virtual Influencers

The Dawn of Immersive Commerce

Walmart joins forces with Unity for a revolutionary shopping experience in games and virtual worlds

The Digital Product Passport

DPPs will be obligatory for every product category that falls under the governance of delegated acts outlined in the Ecodesign for Sustainable Products Regulation (ESPR). Read more

Highlights of the State of Fashion 2024

McKinsey & Company's eighth annual State of Fashion report highlights industry uncertainties

How Digital Twins Transforming Fashion Industry

In the age of Web 3.0, characterized by a crowded and rapidly-changing digital landscape, digital twins offer a new way to engage with consumers and build trust by implementing innovative approaches to brand promotion and customer loyalty.

How The Fashion Industry Propels Virtual Influencers

During the pandemic, fashion brands were compelled to reinvent their methods for generating captivating imagery. In addition to models learning how to DIY photo shoots, a wave of virtual influencers raised.