Phygital Summer 2024 Style Guide

Spring has sprung, and summer is just around the corner! Our in-house stylist has curated the hottest trends to keep you stylish and on-point for the upcoming season. Here's what you need to know.

SUMMER HOT FASHION TRENDS | OUR STYLISTS' PICKS

Florals for spring? We get it. But hold on—this season, it's all about roses. Designers highlighted this romantic bloom on spring/summer runways, with Simone Rocha even using real roses in her sheer gowns. Embrace the trend and keep your floral fashion strictly rosy this summer. Think ethereal rose prints on flowing dresses, intricate rose embellishments on tops, and accessories that echo the delicate beauty of this timeless flower.

Sportswear is no longer just for the gym. Post-pandemic, these staples have become everyday essentials, especially for summer 2024. Oversized hoodies replace casual day dresses, monochrome zip-up track tops pair perfectly with denim, and cropped leggings reminiscent of 60s pedal pushers are stylish with heeled pumps. Comfort dressing? Absolutely. The key is in the details—look for luxe fabrics, tailored fits, and chic, sporty accents that elevate your casual wear to new heights.

Towards the end of last year, skirts took over from trousers as the everyday choice. While denim midi skirts were popular for AW23, SS24 sees a hyper-feminine update with ultra-mini, sheer, or flowing styles. This trend is part of a larger aesthetic trend for summer: Masculine/Feminine Dressing. Pair these skirts not with cropped cardigans or vests, but with oversized shirts, men's sweaters, bulky blazers, and sometimes all three. This juxtaposition of structured, masculine pieces with soft, feminine elements creates a dynamic and modern look that's perfect for the season.

As we transition into warmer days, let Seamm guide your style journey with these top trends. Embrace the romance of blooming roses, the comfort of sophisticated sportswear, and the boldness of masculine/feminine dressing. Summer 2024 is all about balancing beauty and comfort, tradition and modernity. Stay ahead of the curve and make a statement with Seamm's curated picks.

Happy styling!