Fashion vs. Phygital Fashion

What Sets Them Apart?
Fashion vs. Phygital Fashion
Ana Macit, Marketing Lead, Seamm
08.09.2024

Fashion is always transforming, and phygital fashion is the newest trend reshaping the way we shop, dress, and experience our wardrobe. But what exactly sets phygital fashion apart, and why should you be excited about it?

The Magic of Phygital Fashion

When you shop for clothes, shoes, or accessories, you typically buy something physical—a piece you can wear and show off in the real world. But with phygital fashion, you get much more. It’s a unique blend of physical and digital, offering a completely new experience for your wardrobe.

Picture this: you’re browsing your favorite online store, looking for the perfect outfit. With phygital fashion, you can do more than just choose a size and color. You can virtually try on every item using augmented reality, so you know exactly how it looks on you before you buy. And here’s the best part—when you purchase a physical item, you also get its 3D digital twin, a virtual version of your new outfit that you can customize and use in exciting ways.

Phygital Alice silk dress, byVarga

A New Kind of Fashion Experience

Phygital fashion isn’t just about owning clothes; it’s about enjoying a whole new fashion journey. Here’s what you get:

3D Digital Twin: When you buy a phygital item, you receive its 3D digital twin. This is an original virtual version of your outfit that you can keep in your digital wardrobe and use in different virtual spaces.

Virtual Try-On: One of the coolest features of phygital fashion is the ability to try on items in augmented reality before you buy. This way, you can see how the clothes fit and look on you, giving you confidence in your purchase.

Customization: With phygital fashion, you can personalize your brand items. Play around with styles, colors, and patterns, and instantly see your creations in augmented reality (AR).

Game Skins: Take your style to the next level by wearing your brand items in popular virtual worlds like Decentraland, Roblox, and Minecraft. With phygital fashion, your outfits are not just for the real world—they’re part of your digital life too.

Exclusive Discounts: Enjoy special promo codes from your favorite brands, available only through your phygital purchases. These discounts add extra value to your shopping experience, making it even more rewarding.

The Future of Fashion is Here

For the same price as a traditional piece, phygital fashion gives you access to an exciting new experience that combines the best of both worlds—physical and digital. It’s not just about what you wear; it’s about how you experience fashion. As we move into this new era, phygital fashion is set to become the norm, offering a seamless blend of style, technology, and personalized experiences.

Ready to explore the future of fashion? Dive into the world of phygital with Seamm, where your wardrobe isn’t just something you wear—it’s something you experience.