Seamm Joins Forces with #DAMUR

In a remarkable fusion of fashion and technology, Seamm is proud to announce its collaboration with the high-end streetwear fashion label #DAMUR at the AW24 Berlin Fashion Week. This groundbreaking event marks a significant milestone in the fashion world, showcasing Seamm's crucial role in digitally representing #DAMUR's latest collection.

The highly anticipated collection, led by creative genius Damur Huang, is poised to revolutionize contemporary fashion norms. It envisions a future where individuality and unconventional style are celebrated, featuring a vibrant color palette with shades of scarlet, navy, and beige. The collection's diversity extends to its fabrics, ranging from fine corduroy and checkered jacquard to eco-leather and street denim. This mix of bold and muted tones, hard and soft textures, and a combination of layers and cutouts, symbolizes a celebration of uniqueness in a conformist world.

Damur Huang emphasizes the intimate connection between fashion and imagination, stating, "Every fashion show is a ceremony where we share our most intimate imagination through fashion creativity."

He reiterates his commitment to sustainability and forward-thinking in fashion, philosophies that align seamlessly with Seamm's innovative approach.

Seamm integrates AR try-on technology and the Phygital Twins feature, allowing users to realistically try on digital versions of the collection pieces. This interactive aspect is further enhanced by unique QR code-generated custom invitations, offering a glimpse into a future where technology is seamlessly integrated with fashion.

The show is known for its energy, creativity, and passion, featuring an international East-West mix. This represents #DAMUR's fearless attitude and a greener approach to fashion retail and customer experience.

The celebration continues with the #IAMVERSATILE Exhibition Vernissage. At the Seamm phygital pop-up, interactive mirrors await everyone.

#IAMVERSATILE Exhibition Vernissage

Location: NIO House Berlin

The exhibition is open to the public from February 9, 2024, to March 2, 2024.

The month-long February exhibition stands as a testament to this evolution, inviting everyone to experience Seamm and #DAMUR's unique and exclusive style beyond the runway.