Phygital Essentials Inspired by the Paris Olympic Games

Our Editor’s Choice
Phygital Essentials Inspired by the Paris Olympic Games
Ana Macit, Marketing Lead, Seamm
08.02.2024

As the Paris Olympic Games take center stage, the influence of sporty styles on fashion is undeniable. The blend of athleticism and high fashion is creating waves, setting new trends and inspiring designers worldwide. At Seamm, we've curated a selection of standout pieces that embody the spirit of the 2024 Paris Olympics, blending functionality, style, and innovation.

Kostüme: Where Function Meets Form

Kostüme, an avant-garde brand from Buenos Aires, Argentina, is a testament to the philosophy that shape follows functionality. Their minimalist approach ensures that every piece is both practical and stylish, embracing a gender-inclusive ethos. The collection extends beyond clothing to include shoes, glasses, and limited-edition accessories such as bags and contemporary jewelry.

Editor’s Pick: Strength Parka Bronze

This piece exemplifies Kostüme’s commitment to combining utility with sleek design. Ideal for both urban environments and outdoor adventures, the Strength Parka Bronze is a must-have for those who value versatility and elegance.

Alexandra Moura: Avant-Garde Elegance

Lisbon-based designer Alexandra Moura is renowned for her contemporary, avant-garde collections that push the boundaries of traditional fashion. Her pieces reflect a fearless approach to design, making each item a work of art. Moura’s ability to reinterpret classic fashion through an artistic lens makes her collections dynamic and intriguing.

Editor’s Picks:

Box Cardigan: A fusion of comfort and high fashion, perfect for layering in style.
Portal Bomber Jacket: A statement piece that captures the essence of modern streetwear with an artistic twist.
Maple Joggers: Combining comfort with couture, these joggers are ideal for both casual and chic occasions.

DuarteHajime: Vibrant Urban Chic

DuarteHajime, a brand inspired by street culture, travel, and sports, brings a vibrant energy to everyday fashion. Their pieces are designed for those with active lifestyles, blending unique prints, natural and technological fabrics, and meticulous craftsmanship. Made in Portugal with a conscious approach, DuarteHajime’s garments are as sustainable as they are stylish.

Editor’s Picks:

Wazari Bomber: This bomber jacket stands out with its bold design and attention to detail, perfect for making a statement in any urban setting.
Lava Arcade Overalls: These overalls mix practicality with a playful aesthetic, ideal for those who appreciate innovative fashion.

Embrace the Olympic Spirit with Seamm

The 2024 Paris Olympics are more than just a sporting event; they are a source of inspiration for the fashion world. At Seamm, we celebrate this spirit by bringing you phygital essentials that merge athleticism with high fashion. Explore our curated selection and infuse your wardrobe with the dynamic energy of the Paris Olympic Games.