Release Your Inner Designer

Customization just got real with Seamm’s Phygital Marketplace
Release Your Inner Designer
Ana Macit, Marketing Lead, Seamm
04.15.2024

Welcome to the future of fashion, where technology meets your creative vision to transform the way you express style. Our phygital marketplace goes beyond mere shopping—it’s about making each piece uniquely yours. Here’s the scoop on our latest feature that’s turning heads and sparking conversations across social media platforms.

Imagine buying a chic t-shirt from the luxurious Cunnington & Sanderson line—only it doesn’t end there. Upon purchase, you receive a digital twin of your item in the Seamm app, primed for personalization. That’s right; your fashion, your rules!

Here's a quick rundown on how it works:

I recently picked up the Heart T-shirt from Cunnington & Sanderson, a stunning piece in its pristine white. But while I love the original, today, I’m feeling more adventurous. It's time to sprinkle a little extra magic. With just a few taps in the Seamm app, I dive into customization mode.

The process is seamless and exhilarating:

  • Open the Digital Wardrobe: Your purchased items await their new persona.

  • Select to Customize: Tap on your Heart T-shirt and hit ‘Customize’.

  • Play with Palette and Prints: Choose from a spectrum of colors for the main body. Fancy a pattern? Add florals, abstracts, or whatever catches your eye!

  • Heart of the Matter: Yes, you can even redesign the heart on the tee. Match it, contrast it, make it pop!

  • AR Try-On: Don’t just imagine; see your creation come to life with augmented reality. Perfect your design as you wear it virtually.

  • Share and Shine: Flaunt your creation on social media. Who knows? Your design might just catch the eye of the brand’s designers.

Customization in the Seamm marketplace does more than just add a personal touch; it connects you to your clothing on a whole new level. It’s fun, it’s engaging, and it gives your social media content that fresh edge.

So, what have you customized lately? Dive into the Seamm and start expressing your unique style today. Your wardrobe is a canvas, and you are the artist. Let the world see your creativity!