A Fusion of AR and Sustainable Fashion

This London Fashion Week, not only does the usual glitz and glamour shine, but it also showcases a fusion of technology and eco-consciousness in fashion. Anciela, joining forces with Seamm, makes a striking declaration with the introduction of their 'phygital' (a blend of physical and digital) capsule collection. This innovative concept comes to life in a distinctive retail pop-up featuring an interactive augmented reality (AR) try-on experience.

Situated in the vibrant heart of Shoreditch, London, the Anciela pop-up space welcomes fashion enthusiasts to an unparalleled retail journey.

Anciela's approach this Fashion Week is refreshingly different. As the fashion industry grapples with sustainability issues, like overproduction, overconsumption, and waste, Anciela steps in with a solution. The Phygital concept embodies a seamless blend of the latest AR technology, the timeless power of nature, and unparalleled craftsmanship.

Pop-up visitors can expect a delightful array of exclusive items and bespoke services, along with other surprises that promise to redefine the shopping experience. This initiative goes beyond merely buying garments; it's about participating in a movement advocating for a more eco-friendly and technologically harmonized fashion future.

The pop-up is accessible from Friday, February 16th, to Tuesday, February 20th, 10 AM to 6 PM at 16 Calvert Ave, London E2 7JD.

Seamm and Anciela warmly invite you to participate in this trailblazing event. Join us in discovering how fashion, technology, and sustainability can converge to create something genuinely remarkable.