How We Create Digital Twins

On the Seamm, a phygital marketplace, every fashion item is not just a tangible piece but also possesses a digital twin, complete with features like AR Try-On, customization, and integration into metaverses and games. But how do we transform a physical garment into its digital counterpart? Let's pull back the curtain on this fascinating process.

The Initial Step: Patterns and Textures

The journey begins with fashion brands entrusting us with essential components of their garments. We receive patterns of physical brand garments, along with photos of fabric textures and prints in vector or high-resolution formats. This foundational step is crucial as it lays the groundwork for the accurate digital representation of each item.

The Artistry of Digital Creation

Our team of skilled digital artists then takes center stage. Using state-of-the-art tools like Blender, Maya, and Unity, they craft 3D models of each product. These models aren't mere representations; they're meticulously created based on the real sizes and proportions derived from the provided patterns.

Bringing Fashion to Life with AR and Customization

After the 3D models receive the brands' nod of approval, we move on to creating Augmented Reality (AR) lenses. These lenses are developed in the Lens Studio by Snap, offering customers an immersive try-on experience that was once a figment of sci-fi imagination.

But the digital transformation doesn't end there. We work closely with brands to select special palettes and prints for customization. This is where our 3D artists flex their skills further, setting up the customization feature using their expertise in 3D modeling software.

Gaming and Metaverse Integration

In an age where fashion transcends physical boundaries, our design team prepares skins files adhering to the specifications of various metaverses and games. This step ensures that the fashion items are not just wearable in the real world but are also flauntable in virtual realms.

The Final Seal of Approval

Before any digital twin makes its debut on the Seamm marketplace, it undergoes one final, crucial step – brand approval. This process ensures that every digital creation aligns perfectly with the brand's vision and quality standards.

Conclusion: The Phygital Experience

At Seamm, we're not just creating digital twins of fashion items; we're crafting experiences. Our process is a meticulous blend of technology, artistry, and brand collaboration, resulting in a marketplace that's as innovative as it is stylish. By bridging the gap between the physical and digital worlds, we're opening doors to new realms of fashion exploration and expression.

So, next time you marvel at a digital twin on Seamm, remember the intricate process behind its creation. It's where technology meets fashion, where the real fuses with the virtual – welcome to the future of fashion at Seamm.