Celebrating the Launch of Seamm's Digital Product Passport 1.0
Details about a digital companion that accompanies every fashion item from its inception to its final lifecycle stage
In an exciting development at the NFC Summit in Lisbon, Seamm's visionary co-CEO, Alexandra Maslova, proudly introduced the Digital Product Passport (DPP) 1.0—a beacon for sustainable fashion and digital innovation. As the fashion industry embraces sustainability and advanced technology, the DPP stands as a pioneering solution, aligning with augmented reality, 3D digital twin and blockchain technologies reshaping our interactions with fashion.
Introducing the Digital Product Passport (DPP)
At the heart of Seamm's innovation is the Digital Product Passport (DPP)—a digital companion that accompanies every fashion item from its inception to its final lifecycle stage. The DPP ensures transparency and sustainability by providing detailed insights into the materials, sourcing, and environmental impact of each product. By scanning a simple QR code or a NFC chip consumers can trace the entire journey of their garments, from the drawing board to disposal, promoting a deeper connection between consumers and their purchases.
Spotlight on Sustainability: Featured Products with DPPs
Seamm proudly showcases three products already equipped with the DPP, each embodying the ethos of sustainable fashion.
Pineapples Don't Have Sleeves: Year of the Jaguar Sweater
This knit sweater not only boasts longevity but also promotes a heritage of recycling. Careful maintenance ensures this piece can be cherished and passed down through generations, exemplifying sustainable consumer practices. Read the full DPP here.
Pineapples Don't Have Sleeves: The Bogotá Skirt
Emphasizing a perpetual cycle of sustainability, this skirt can be returned for recycling into new threads, showcasing the brand's commitment to reducing waste and promoting eco-friendly fashion solutions. Check the full DPP here.
Jannike Sommar: Mint Oversize Hoodie
Encouraging local recycling efforts, this hoodie offers versatility in its afterlife, whether it’s being upcycled, donated, or recycled, aligning with community-based environmental initiatives. Explore the full DPP here.
Why the DPP by 2027?
With the European Union setting ambitious sustainability benchmarks, the DPP is Seamm’s proactive approach to align with these standards. By 2027, every new fashion item will come with a DPP, ensuring that each piece not only tells a story of style but also one of responsibility and foresight.
The Future is Transparent
The DPP initiative is more than an environmental pledge; it's a commitment to the future of fashion. By integrating the DPP, Seamm is leading the charge towards a more transparent and sustainable fashion industry and is also empowering consumers to make informed choices. The DPP promises to transform the fashion landscape, fostering an era of conscious consumerism and responsible fashion stewardship.
The DPP is integrating augmented reality (AR) technology to enhance your shopping experience. Our AR try-on clothes feature allows you to see the fit and style of an item in real-time, making online shopping more interactive and accurate. This technology is part of our commitment to merging fashion and tech, providing a futuristic shopping experience that aligns with sustainable practices.
The Intersection of Fashion and Sustainability
As we advance in the fashion industry, sustainability remains at the core of our values. The integration of digital twins and the DPP ensures that every step of the fashion life cycle is accounted for, promoting transparency and accountability. Our collaboration with sustainable brands underscores our commitment to eco-conscious practices.
Join Us on This Journey
In embracing the DPP and augmented reality for fashion, Seamm invites you, designers, and the industry at large to join in crafting a future where fashion and sustainability are inextricably linked. As we move forward, the DPP will undoubtedly become a staple in how we view, value, and interact with our fashion choices. Join us on this journey to redefine the fabric of fashion—sustainably, responsibly, and innovatively.
Together, we can make a difference and lead the charge towards a more sustainable future.
